Join the community where triathletes take control of their nutrition, together

Simple, science-backed guidance that works for real life, without the confusion or strict rules

Hitting your goal isn't just about training harder

The truth is, nutrition matters more than most triathletes realize.

But here's what I've learned from helping hundreds of triathletes:

You don't need complicated plans or off-limit foods.

What you need is clarity — knowing what works and how to make it fit your life. When nutrition clicks, everything changes.

Your training feels stronger and race day becomes something to look forward to.

Managing weight becomes something that feels natural, rather than an endless struggle.

That's why I created The Hub — where triathletes like you get expert guidance and support, without the confusion or obsession.

What you get with The Hub

Weekly Coaching Calls

Group coaching where you can get expert answers and stay accountable in a supportive environment

The TriFuel Academy

A complete nutrition course that makes complex topics simple - learn at your own pace with guidance that actually makes sense

Private Member Forum

A private community (not on Facebook!) where you get quick, reliable answers from experts and meet fellow triathletes who get it

Race Nutrition Support

Race with confidence using personalized nutrition plans backed by science and real-world success

Monthly Meal Plans

Practical meal plans designed for busy triathletes - learn how to adapt them to your schedule and preferences without strict rules

Community Resource Files

A collection of powerful templates and infographics designed to make nutrition easy

Mastering nutrition is easier with support.

Just like training feels better with a group, getting nutrition right becomes easier when you're surrounded by others on the same journey.

While everyone's nutrition needs are different, having a supportive community makes all the difference.

You get clear answers when you need them, celebrate progress together, and learn from others who understand your challenges.

The Hub combines expert guidance with real-world experience from triathletes just like you.

No more confusion, no more second-guessing — just clear direction and support to help you perform your best.

How The Hub Will Help You Master Nutrition

Get clarity on your nutrition questions, instantly

Weekly coaching calls

More than just Q&A - these calls are your chance to get personalized guidance on your specific challenges.

Whether you're struggling with energy dips in training, can't figure out why you're bonking on long rides, or trying to balance nutrition with a hectic work schedule — we'll work through practical solutions together.

No more piecing together conflicting advice from the internet - get clear guidance that works for your specific situation.

Master nutrition without the complexity

The TriFuel Academy

Your complete roadmap to confident nutrition decisions. Every aspect of triathlon nutrition broken down into simple, actionable steps — including daily nutrition, race-day fuelling and weight management.

No more cycling between eating too much or too little. No more wondering why you're always tired during training. These are proven strategies that have helped triathletes just like you boost energy levels, reduce recovery times, and actually enjoy their nutrition journey.

No complex science or confusing jargon — just clear guidance you can start using today.

Find your balance with supportive accountability

A supportive community

A dedicated space for triathletes who want to improve without obsessing. Share your journey with others who understand exactly how it feels to balance training, nutrition, and life.

Here, you can celebrate progress (not perfection), have public accountability in a safe space, and find motivation from others making sustainable changes.

This isn't another group full of pros posting their perfect meals - it's real triathletes finding what works in real life.

Tackle every race with complete confidence

Race nutrition support

Together, we'll create your personalized race-day strategy — and more importantly, help you practice and refine it in training. No more stomach shutting down at mile 13 of the run.

No more worrying if you're taking in enough fuel to finish strong. From pre-race preparation to race-day execution, you'll know exactly what to do and why.

Whether you're targeting your first 70.3 or aiming for a new PR, we'll develop a plan that works for your specific race and goals.

Make nutrition work for your busy life

Monthly meal plans

Real-world nutrition plans that flex with your life.

Each month includes practical meal ideas and snack strategies designed specifically for triathletes balancing training with work and family.

No rigid meal plans that ignore real life - these are flexible templates you can adapt to your schedule and preferences.

See how other busy triathletes make nutrition work around packed schedules while still fueling their training properly.

When I did my first triathlon, I had no idea about nutrition.

I signed up for a 70.3 and, like many triathletes, thought I could figure out the nutrition part along the way.

Needless to say, that didn't work out well.

By mile 8 of the run, my stomach had completely shut down and it felt like I was running with lead blocks for feet.

If you've ever had your race fall apart because of nutrition, you know exactly how devastating that feels.

This sparked my journey to truly understand nutrition — not just the science, but how to make it work in real life. I made a promise to never let nutrition hold me back again.

Six years later, after completing my Masters in Sports Nutrition and joining the Sports and Exercise Nutrition Register (SENR), I've repeatedly helped triathletes take control of their nutrition.

From first-time Ironman finishers to those hunting for PBs, I've seen how the right nutrition approach can transform performance. I've helped triathletes finally find sustainable ways to manage their weight without strict diets or giving up the foods they love.

But here's what really matters: through my own racing and coaching, I've experienced firsthand how supportive the triathlon community can be.

That's why I created The Hub.

This is more than just another nutrition resource — it's a place where triathletes can finally get clear on nutrition, using proven strategies that actually work in real life.

No more confusion, no more overwhelm.

As your coach, I'm personally committed to helping every member achieve their goals.

You'll get direct access to my experience and expertise, translated into practical guidance that makes sense for your life.

James
MSc Sports Nutrition, SENR

Pricing Options

Quarterly

Join The Hub one quarter at a time. 3 months access to:

Weekly Coaching Calls

Private Feed of Coaching Recordings

The TriFuel Academy ($97 value)

Race Nutrition Support

Full Community Forum

Monthly Meal Plans

8 1:1 sessions to use over the year

$49 per month

($149 Billed Quarterly)

Annually

Incredible value for the whole year (CTC Discount)

Weekly Coaching Calls

Private Feed of Coaching Recordings

The TriFuel Academy ($97 value)

Race Nutrition Support

Full Community Forum

Monthly Meal Plans

8 1:1 sessions to use over the year

$41 $29 per month

($499 $349 Billed Yearly)

Premium

The ultimate choice for triathletes. 12 months of access to:

Weekly Coaching Calls

Private Feed of Coaching Recordings

The TriFuel Academy ($97 value)

Race Nutrition Support

Full Community Forum

Monthly Meal Plans

8 1:1 sessions to use over the year ($2000 value)

$109 per month

($1,299 Billed Yearly)

As a member of CTC, save $150 on the Yearly Membership by joining before 20th February

"But I don't want nutrition to take over my life"

Every member of The Hub is balancing triathlon with work, family, and life. That's exactly why The Hub is designed to make nutrition simpler, not more complicated.

Of course, the more you engage with the coaching calls, course materials, and community, the faster you'll progress. But even if you just use The Hub to get clear answers when you need them, you'll get tremendous value.

Many members tell me within weeks that they're already seeing improvements in their energy and training — without having to obsess over every meal or follow strict rules.

My goal is to help you build sustainable nutrition habits that work for your life.

You might be surprised how easy good nutrition can be when you have the right guidance and support.

Frequently Asked Questions

Hey! James here 🙂 It's wonderful to meet you.

My journey into triathlon began in 2018 with a fateful entry into a 70.3. Like many triathletes, I quickly caught "the bug" and haven't looked back since.

While I still race every season, my true passion has become helping other triathletes with their nutrition journey.

My background in healthcare spans over a decade, starting as a Paramedic in the Ambulance Service in 2013. I've since advanced to working in General Practice, where I became one of the first Paramedics in the UK to be granted Independent Medical Prescribing rights - essentially working as a Family Doctor.

This medical background, combined with my Masters in Sports Nutrition and SENR registration, has given me a deep understanding of both the science and practical side of nutrition.

I love taking complex nutritional science and turning it into simple, practical strategies for busy triathletes. No jargon, no fads - just evidence-based approaches that work in real life.

The Hub is my way of helping more triathletes understand nutrition and use it to achieve their goals.

I hope you'll join us!