Fuel every training session — before, during, and after

    ✔️ Maximise your performance in training and racing with the most effective nutrition strategies.

    Join 6,025+ triathletes improving their nutrition

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    "James has the rare ability to break down complex (and sometimes confusing) info and make it actionable.

    For the first time, I understood how to manage my sodium intake, how to carb load and eat in a way that doesn't upset my stomach, and how to conquer my races with energy."

    — Giovanni Angelo Tertulli, Triathlete

    Hi, I’m James,

    Registered Sport Nutritionist & triathlete helping athletes fuel better and race faster. I provide practical nutrition coaching based on the latest evidence, designed to help triathletes fuel their training and racing and unlock their best performance yet.

    Over the years I’ve worked with hundreds of age-groupers and professionals who were stuck with the same problems: fading on the run, gut issues, confusing carb targets, or trying to lose weight without wrecking training.

    Seeing athletes finally race with stable energy and real confidence is what keeps me doing this.

    Everything you’ll find in this guide is built for triathletes balancing big goals with real lives.

    If that sounds like you, download The Ultimate Fuelling Guide for Triathletes and join my newsletter where I share how you can train harder, recover faster and race at your best.

      Train harder and recover faster with this guide

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      "I hadn't paid much attention to my nutrition. After changing my diet, I saw a difference within a week.

      The change in performance that a good diet and proper fueling can make is huge."

      — Svatopluk Danek, 70.3 Triathlete

      "James has helped change some daily habits to improve my nutrition around training, and wow did it make a difference during racing.

      I highly recommend James if you want to take your nutrition and racing to the next level!"

      — Gaz Hughes, Ironman Triathlete, sub-10 finisher